Portfolio

Branding and Identity

Share Dimension

ShareDimension is one of JustDesign's oldest and most stable partners. ShareDimension is located The Netherlands and the company's activity focuses mainly on the development of tailor-made multimedia applications.

The first collaboration with JustDesign has consisted in creating an identity for ShareDimension. The identity that we have implemented has as main element a logo that emphasizes the principles behind the company: simplicity, efficiency, affordability, accessibility. The logo has a range of colors based on shades of green. The psychological and cultural connotations for this color are intelligence, youth, sincerity, generosity. The structure of the graphic symbol suggests opening, "sharing" and at the same time emerging/progression, evolution. In terms of graphics, the logo is a symbol, which gives several advantages: high memorability, ease of recognition and clarity also for small sizes.