Portfolio

Branding and Identity

Pensioen Cooperatie

Starting from the fact that the Dutch Pension system is based on solidarity and cooperation, in 2006 was born Pensioen Cooperation.

Pensioen Cooperation is an organization that aims to reunite pension funds and to provide various services and products, with an emphasis on management and administrative support and knowledge exchange.

JustDesign has created an elegant and dynamic identity for this organization, which focuses on information exchange and cooperation. The color palette is based on shades of gray and blue, colors associated in the Dutch culture with the financial world. Based on the "less is more" principle, the logo attracts through simplicity and the high degree of memorability.