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Branding and Identity

ERVY Sports Fashion logo redesign

First goal Ervy - JustDesign collaboration was to improve the image and identity elements of the German sports fashion manufacturer and specialist for vaulting apparel, leotards, gymnastics wear & fitness. Logo re-design was the first stage.

Because the old company logo does not describe well enough the Ervy Sports Fashion quality, reliability and professionalism, it has undergone some improvements.

For the company to have a better representation through the logo, we adopted a more modern look, colors and the motto "just sports". Branding and identity elements express exactly what best describes the company:

• professionalism and passion
• dynamics and sportiness
• class and elegance
• creativity and love for colors
• quality and perfection